UK Market Fruit and Vegetable Report – July 2024

Overview

July is a vibrant month for the fruit and vegetable market in the UK, marked by an abundance of locally grown produce and favourable weather conditions. This month sees a peak in the availability of many seasonal fruits and vegetables, offering consumers fresh and high-quality options.

Key Highlights

  1. Weather Impact: The warm and sunny weather has positively influenced crop yields, leading to an increase in the availability and quality of produce.
  2. Local Produce: There is a significant rise in the variety of locally grown fruits and vegetables, reducing reliance on imports and offering fresher options to consumers.
  3. Pricing Trends: Prices remain relatively stable with some fluctuations due to supply and demand dynamics.

Fruit Market

  • Strawberries: July is the peak season for British strawberries. The warm weather has resulted in a bumper crop, ensuring good quality and reasonable prices.
  • Raspberries: Like strawberries, raspberries are also at their peak. Prices are stable with excellent availability.
  • Blueberries: Blueberry harvests are in full swing, leading to abundant supplies and competitive pricing.
  • Cherries: British cherries are widely available. The quality is high due to favourable growing conditions.
  • Apples and Pears: Limited availability as the main season starts later in the year. Current stocks are primarily from storage.
  • Melons: Increased imports from Spain and Italy are supplementing the market, with good availability and stable prices.

Vegetable Market

  • Tomatoes: British tomatoes are plentiful, with a range of varieties available. Prices are moderate with high quality.
  • Peppers: Good availability of both locally grown and imported peppers. Prices are stable.
  • Cucumbers: The market sees a good supply of cucumbers, with prices holding steady.
  • Leafy Greens: Lettuce, spinach, and other leafy greens are in high supply. The quality is excellent, and prices are affordable.
  • Root Vegetables: Carrots, potatoes, and beetroots are widely available. Prices remain consistent with previous months.
  • Courgettes: Local courgettes are in season, leading to lower prices and high quality.
  • Broccoli and Cauliflower: Both are available in good quantities. Prices are reasonable due to ample supply.

Recommendations for Consumers

  • Seasonal Shopping: Take advantage of the peak season for berries, cherries, and leafy greens. They are at their best in terms of taste and price.
  • Bulk Buying and Preserving: Consider buying in bulk for fruits like strawberries and blueberries to freeze and enjoy later in the year.

Conclusion

July is an excellent month for fresh produce in the UK, with a wide variety of fruits and vegetables available at competitive prices. The warm weather and peak harvest season make it an ideal time for consumers to enjoy high-quality, locally grown produce.