UK Market Fruit and Vegetable Report – October 2024

Overview

October marks the heart of autumn in the UK, with a rich variety of seasonal fruits and vegetables reaching their peak. As the weather cools, hearty vegetables and crisp autumn fruits dominate the market, offering consumers plenty of fresh, local produce that’s perfect for warming, comfort dishes.

Key Highlights

  • Harvest Abundance: Autumn crops are now in full swing, with a focus on root vegetables and orchard fruits.
  • Weather Conditions: Cooler temperatures and shorter days have reduced the availability of some summer produce, but autumn crops are thriving under these conditions.
  • Pricing Trends: Stable prices across most seasonal items, though imported fruits may see slight increases due to logistics and import duties.

Fruit Market

  • Apples: A wide variety of British apples, including Bramley and Russet, are at their peak, offering excellent quality for both cooking and fresh eating.
  • Pears: Comice and Conference pears are widely available, providing sweet and juicy options for autumn desserts.
  • Cranberries: While mostly imported, fresh cranberries are starting to make their appearance ahead of the festive season, with moderate pricing.
  • Quinces: Often overlooked, quinces are now available and offer a fragrant option for jams and preserves.
  • Satsumas: Early-season satsumas are starting to arrive, offering a refreshing citrus option as the weather cools.
  • Figs: Imported figs continue to offer excellent quality this month, with varieties like Turkish figs dominating the market.

Vegetable Market

  • Pumpkins: October is prime time for pumpkins, both for culinary use and seasonal décor, with great quality and low prices.
  • Swede and Turnips: These root vegetables are in abundance and offer hearty, affordable options for autumn stews and soups.
  • Mushrooms: Wild and cultivated mushrooms, such as chanterelles and chestnut mushrooms, are plentiful, with rich flavours perfect for autumn dishes.
  • Parsnips: Parsnips are reaching their peak, offering sweet, earthy flavours ideal for roasting or mashing.
  • Brussels Sprouts: Early Brussels sprouts are hitting the shelves, providing a taste of the winter season to come, with prices remaining stable.
  • Celeriac: A lesser-known vegetable, celeriac is now in season, offering a unique, nutty flavour that works well in soups or as a mash alternative.
  • Beetroot: Beetroot remains a strong option this month, with good supply and stable pricing, adding a rich, earthy taste to salads and stews.

Recommendations

  • Autumn Essentials: Stock up on pumpkins, mushrooms, and root vegetables like parsnips and swede, which are all in season and at their best in terms of flavour and price.
  • Orchard Fruits: Make the most of the abundance of apples and pears, which are perfect for fresh consumption, baking, or preserving.

Conclusion

October is an ideal month for enjoying the bounty of autumn, with a wide array of robust vegetables and sweet, juicy fruits. The cooler weather brings out the best in root crops and orchard produce, offering a great opportunity to prepare hearty meals using fresh, local ingredients. Prices remain steady, and consumers can enjoy top-quality seasonal items at their peak.